The Client: A premium boutique children’s retailer with 14 stores and a digital storefront.
The Challenge: Client was mid-way through a $20m re-platform of their e-commerce and digital marketing technology stack and management was struggling to realize business benefits.
Key Opportunities: Generate new revenue streams
Our Approach/Findings:
We partnered with key stakeholders to assess the situation in a 60-day period, which led to:
- Creating a revised roadmap that pulled key customer-facing features forward in the timeline
- Collaborating with both technology and finance functions to develop a revised business benefit case
- Adjusting the supply chain flow to improve efficiency
- Targeting a new digital flagship shopping experience focused on growing mobile user traffic to the website
- Led project management of delivery teams for a 6-month period following discovery phase
Achievements:
- Launched a new premium e-commerce shopping experience in 9 months
- Installed a new A/B testing methodology for critical path changes
- Delivered a 31% increase in Revenue Per Visitor (RPV) during the critical Q4 holiday shopping season
- Led to a full 60% of brands annual sales during holiday season
